To celebrate Book Week Scotland 2017, Publishing Scotland has announce ScotBookFlood. Inspired by the unique tradition of book gifting in Iceland (Jolabokaflod), ScotBookFlood is set to celebrate Scottish-Nordic links and encourage thoughtful book giving in the run-up to Christmas.
Jolabokaflod (which translates roughly as ‘Christmas book flood’) is the Icelandic tradition of giving books to one other on Christmas Eve and then spending the night reading, and is an extremely popular tradition that has resulted in the majority of books in Iceland being sold between September and December.
Marion Sinclair, CEO of Publishing Scotland, says:
The vibrant publishing scene in Scotland moves into the spotlight during Book Week Scotland, and with Christmas ahead, this is a hugely busy time for publishers and bookshops. An increasing emphasis on book design and creating beautiful books these days means ScotBookFlood is an excellent opportunity to showcase books as the perfect gift.
ScotBookFlood reflects the recent Arctic Circle Forum in Edinburgh, where First Minister Nicola Sturgeon talked about the importance of continuing to forge strong relationships between Scotland and its northern neighbours. ScotBookFlood therefore presents a timely opportunity to highlight dynamic Scottish-Nordic cultural connections.
Kristín Viðarsdóttir, Head of International Cooperation at Reykjavík City of Literature, comments:
Our literatures have crossed paths through the ages as have our people and our languages. We can trace our connection to the very settlement of Iceland, as many of our ancestors came here from the British Isles.
The #ScotBookFlood digital campaign will be delivered throughout Book Week Scotland (from 27 November to 3 December) and highlights include:
- Interview with best-selling author Matt Haig about his new book for children Father Christmas and Me.
- Exploring Edinburgh and Reykjavík as UNESCO Cities of Literature.
- Exclusive Scottish gin cocktail recipe, inspired by Iceland’s volcanic outdoor pools.
- Acclaimed author Kirsty Logan recalls sheep, wild swimming, and solitude in an article about her writing residency in rural Iceland.
- Scottish Publishers reveal what Scottish books they will give this Christmas.
- Extract from McSmörgåsbord: What Post-Brexit Scotland Can Learn from Our Northern Neighbours by Eberhard Bort and Lesley Riddoch.
- Giveaways of books for adults and children.
- Pinterest boards highlighting Scottish-Nordic literary links.
This week, Books from Scotland and Publishing Scotland will ask about what Scottish books people plan to give this Christmas, or what books from Scotland people plan to read over the festive period. They invite the public to join the conversation, using hashtags #ScotBookFlood, #BookWeekScotland, and tweeting @scottishbooks.
- Publishing Scotland is the trade, network and development body for the Scottish book publishing sector. For more information visit www.publishingscotland.org and its books site www.booksfromscotland.com.
Book Week Scotland
- Book Week Scotland, a Scottish Government initiative, is the annual celebration of books and reading, facilitated by Scottish Book Trust. It runs from Monday 27 November to Sunday 3 December 2017.