Edinburgh City of Literature for Your Business

Do you run a business in or around Edinburgh and are you looking for a way to tap into the Literary Tourism aspect of the city? Or do you want to take advantage of the city’s literary riches to make your visitor experience exceptional?

May we present…

Our Tourism Business Toolkit

ETAG LogoIn this section we offer every single useful resource we could think of, so you can tap into the city’s literary goldmine. We will add more over time, so keep coming back or subscribe to our Business Newsletter.

The complete listing is below. All resources are free, and they are here to help you grow your venture.

We will also be adding similar toolkits for other businesses and individuals who are active in different aspects of our literary scene. Subscribe to the same newsletter if you want to stay informed.

The Tourism Business Toolkit contains

  • detailed guides with ideas on how to make literary tourism work for you
  • tips on how to enhance your guests’ and customers’ experience
  • support from Edinburgh City of Literature Trust and links to other organisations
  • (in some cases) even financial help
Edinburgh City of Literature ETAG Business Opportunities Guide

click the picture to download [PDF, 909 kb]

If you start somewhere, start here

The Edinburgh City of Literature Trust produced a 16 page guide in collaboration with the Edinburgh Tourism Action Group.

This publication explains what the UNESCO City of Literary designation means, how Literary Tourism can benefit your business, offers a couple of case studies and helps you to take the next step. It also has a links and resources section.

Get the City of Literature ETAG Business Opportunities Guide.

Then browse the list of Toolkit Resources

Pick the one(s) right for you:

The ETAG City of Literature Guide image

The ETAG City of Literature Guide

Download this must-read for your business - a fantastic starting point for exploring literary tourism.
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The Literary Tourism Innovation Fund

We can provide money and expertise to help your business develop stunning literary experiences and products for visitors.
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The Literary Programmer's Network

Meet the masterminds behind Edinburgh's literary events, team up to collaborate and bring visitors the best experience ever.
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Opening the Book on Edinburgh's Literary Life

One couple's story as they spend a weekend exploring Edinburgh, City of Literature. Visit site
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Create Literary Experiences

Not sure how to get started? Give your visitors an unforgettable literary experience with our guide - create, collaborate, promote.
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Engage with Edinburgh's bookshops when starting your literary tourism journey. Our free Bookshop Trail app guides you through the 50 plus bookshops in the city.
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Explore Edinburgh Books

Some people want to spend their holiday reading with their feet up. This Edinburgh Books app helps you explore the best of the city's books. And relax.
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What's On?

Live literature is happening all over Edinburgh, with a rich, year-round program of events. How could you incorporate or collaborate?
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Virtual Trails

Download these virtual guides through literary Edinburgh. Get visitors visiting before they even arrive or help them get the most out of their time when they're here.
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Brand Toolkit

Did you know you can use Edinburgh City of Literature branding for your literary events? You're part of a community.
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Edinburgh on Film

Show the world Edinburgh on film to share the beauty and wealth of our literary heritage.
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Edinburgh in Pictures

Sometimes a cracking image says it all. Use our photos in your promotional materials as you embark on your literary tourism journey. Read more
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Promotional Material

Attract cultural tourists by including key facts, famous quotes, images, or films about literary Edinburgh in your promotional material. It's all free.
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We've done the hard work so you don't have to. These itineraries contain ideas for how visitors spend their time in the city. Feel free to borrow them.
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Literary Attractions

Access our guide to Edinburgh's literary attractions to show your visitors the full range of literary activities, museums, libraries, monuments and more.
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Literary Tours

Sometimes the best story needs a great guide. Give your visitors the best possible literary experience with these great literary walking tours.
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