Tourism Business Toolkit

Welcome to our Tourism Business Toolkit. This is a resource for businesses in Edinburgh to take advantage of the city’s literary riches to make your visitor experience exceptional.

ETAG-CMYKOur Edinburgh Tourism Action Group publication guides you on how you can work with Edinburgh City of Literature to grow your business.

And we’ve put every single useful resource we can possibly think of here, so you can tap into the city’s literary goldmine.

Don’t hesitate to get in touch if you have any queries or need to chat things through. That’s what we’re here for.

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The ETAG City of Literature Guide

Download this must-read for your business - a fantastic starting point for exploring literary tourism.
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The Literary Tourism Innovation Fund

We provide money and expertise to help your business develop stunning literary experiences and products for Edinburgh visitors.
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Create Literary Experiences

Not sure how to get started? Give your visitors an unforgettable literary experience with our guide to create, collaborate, and promote.
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Engage with Edinburgh's bookshops when starting your literary tourism journey. Our Trail app is a useful guide through the best.
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Explore Edinburgh Books

Some people want to spend their holiday reading with their feet up. This Edinburgh Books app helps you explore the best of the city's books. And relax.
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What's On?

Live literature is happening all over Edinburgh, with a rich, year-round program of diverse activities. Get the skinny on the next great event with our What's On section.
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Virtual Trails

Download these virtual guides through literary Edinburgh.
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The Literary Programmer's Network

Meet the masterminds behind Edinburgh's literary events, or team up to collaborate on bringing your visitors the best experience ever.
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Brand Toolkit

Did you know you can use Edinburgh City of Literature branding for your literary events? We're happy to help.
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Edinburgh on Film

Show the world Edinburgh on film to share the beauty and wealth of our literary heritage.
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Edinburgh City of Literature photos

Sometimes a cracking image says it all. Use our photos in your promotional materials as you embark on your literary tourism journey.

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Promotional Material

Attract cultural tourists by including key facts, famous quotes, images, or films about literary Edinburgh in your promotional material. It's all free.

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We've done the hard work so you don't have to. These itineraries contain ideas for how visitors spend their time in the city. Feel free to borrow them.
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Literary Attractions

Access our guide to Edinburgh's literary attractions to show your visitors the full range of literary activities, museums, libraries, monuments and more.
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Literary Tours

Sometimes the best story needs a great guide. Give your visitors the best possible literary experience with these great literary walking tours.
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